In this video you could observe the group's home of Alaska where most of the time it is dark during some duration of the year, matching the theme of the song/video. They used the rule of thirds in the video for some of the video. They also positioned the camera angle when one of the lead singers was on the snowmoblie so that it was in the front of frame so it would move forward and progess in to the future frame. There also was poor lighting because it was taken doing the night time and used night vision so that the band could be seen.