Burn'em Brewing

l. Interview Questions

      a. What inspired you and your partners to enter the brewing business? 

      b. At what point did this hobby become a blossoming business?

      c. How are you advertising your business and what is most successful?

      d. Do you believe you contribute to the local community? And in what way(s)?

      e. In what way has social media positively or negatively effected your business?

      f. At what locations can i find your product? At what rate is the number of locations increasing?

      g. In what process did you choose "Burn'em Brewing" for your branding title?  

      h. When was Michigan City chosen for your headquarters? and why was this a good location?

       i. How do you differentiate from other local breweries and those across MI?

       j. Why should people buy your product instead of the products of larger corporations?

      k. How was the group of business associates formed? And what do they individually contribute?

       l. Where did the funding derive from to buy the necessary equipment? 

     m. Was purchase(s) of the necessary equipment local? if not where did the equipment come from?

      n. Do you feel you have created enough brews to satisfy the beer demographic as a whole?

      o. Where do you buy your ingredients to make your product? 

      p. Are any ingredients grown here locally? 

      q. When buying products do you prefer to buy from local businesses/farms?

       r. What are your sales numbers this year? what are your predictions for the future?

       s. What is your objective function? And what are your resource constraints? 

       t. Where do you see the business a decade from now?

       u. What age group is targeted heaviest when marketing your product?

       v. Does your resource constraints restrict the creation of any new brew flavors?

       w. What processes are used to test if a new brew flavor will be successful?

       x. What is your most popular brew among your distributors and why?




Outline 
  l. Impact of local breweries in the state of Michigan 
       a. Economic contributions to community and beyond
       b. Revenue annually in state / Economic data 
  ll. Burn'em Brewing
       a. History and Creation 
             1. The beginning of an Idea 
             2. The forming of business owners
             3. Hardships/ Trials
             4. Location, Michigan City, Headquarters of "Burn'em Brewing" 
             5. Funding and creation of equipment/ Brewery
       b. Brewing and Marketing of Product
             1. Creation process of brew flavors
             2. Origin of ingredients
             3. Brewing process /  Packaging inside Brewery
             4. Marketing and Advertisement/ Social Media 
             5. Looking at obtained distributors / Drinkers
             6. What makes "Burn'em Brewing" different from other local breweries
             7. Perspective/Input of "Burn'em" drinkers 
  lll. Future of Burn'em Brewing/ Profit
       a. Progress/ Impact in Michigan City
       b. Annual profit numbers and predictions 
             1. Future business plans for the Brewery
             2. Future possible distributors 
       c. Why you should drink "Burn'em"